How would you structure a sample KPI dashboard for a prospect budget, listing at least five metrics and their purpose?

How would you structure a sample KPI dashboard for a prospect budget, listing at least five metrics and their purpose?

• A. A dashboard that includes only vanity metrics with no business impact.
• B. A dashboard focusing exclusively on internal process metrics.
• C. Metrics such as CAC (efficiency), LTV (profitability per customer), ROAS (ad spend effectiveness), Payback period (time to recoup CAC), forecast accuracy (planning reliability), contribution margin by channel (channel profitability).
• D. A dashboard that reports real-time operational logs.

Answer: (C)